I was commissioned by 7 Labatt Avenue, in Toronto, to produce two renderings of the building to use on their website and in building-lease marketing materials. The company I work for, SevenL Networks, is in this building.
The building had a requirement for me to produce the renderings as quickly as possible but on a very tight budget (just $2,000) so these produced over a one-week period a few weeks ago.
I wish that I was given a bit more time so that I could have touched it up a lot better, but they told me that it was more than sufficient for their needs, and the customer is always right.
Backplate photographs were taken from the top of the building and dropped into the background of the final rendered image to give it a bit of realism and give context to the building in relation to it’s immediate surroundings and the downtown core of Toronto.
I will most likely be turning these two renderings into a “howto” tutorial over the coming weeks, so keep this site in your browser and refresh often!
A client of mine needed a way to show that their services and they, as a company, stand out within their heavily competitive industry. I suggested that they keep the imagery simple so that the viewer doesn’t become distracted in any way, and that they remain focused on one particular object which would respresent my customer’s organization metaphorically. We decided that the simplicity of a sphere would do all of that.
The customer does not have exclusive usage of the image so if you can get any use from this image, please feel free to click the image for a larger version and download the file. Please try and give me credit if it’s at all possible in whatever it is you end up using it for. Or send me the link so that I can check it out and maybe add it to this blog post.
The rendering took just over an hour to model, another 20 minutes to texture and 45 minutes to light. I initially rendered the image at about 6000 x 4500 so the render process took about 2 hours. I produced the full-sized image for their non-exclusive rights for just $250.
The Uptown Residences is a 48 storey residential condominium tower currently proposed in Toronto, Canada near the intersections of Yonge & Bloor at 35 Balmuto Street. During the proposal process, the building was initially referred to as 746 Yonge Street.
I produced this rendering with the assistance of the architectural elevations that were supplied by the developer to the City of Toronto, which become public documents. Artistic license was used in the colouring of the building and glass. The rendered condo is the tall thin building towards the left in this image.
This is an unofficial rendering as I model it in 3D and rendered it out of personal interest.