I was commissioned by 7 Labatt Avenue, in Toronto, to produce two renderings of the building to use on their website and in building-lease marketing materials. The company I work for, SevenL Networks, is in this building.
The building had a requirement for me to produce the renderings as quickly as possible but on a very tight budget (just $2,000) so these produced over a one-week period a few weeks ago.
I wish that I was given a bit more time so that I could have touched it up a lot better, but they told me that it was more than sufficient for their needs, and the customer is always right.
Backplate photographs were taken from the top of the building and dropped into the background of the final rendered image to give it a bit of realism and give context to the building in relation to it’s immediate surroundings and the downtown core of Toronto.
I will most likely be turning these two renderings into a “howto” tutorial over the coming weeks, so keep this site in your browser and refresh often!